Assess first. Then build what matters most.
Engagements start with evidence, not assumptions. A fixed-fee assessment identifies the highest-leverage gaps, and the work that follows is scoped to close them.
- Step 1
Operating assessment
4–6 weeks · fixed feeA diagnostic of your GTM and client operations: tech stack, team structure, process, and measurement. Interviews, system reviews, and your own data.
- Step 2
Prioritized roadmap
Delivered with the assessmentA scored maturity view across every area and a sequenced plan that names the few changes worth making first, with the metrics that will show they worked.
- Step 3
Fractional execution
Retainer · typically one-third timeI lead the implementation as part of your leadership team, with monthly strategic reviews and board-ready reporting on progress.
Open to advisory or board roles, and equity participation for the right fit.
A scored view of the whole lifecycle
Each area is scored on a five-point maturity scale, so you can see where you stand today and track progress over time.
Pre-sale GTM
- ICP and value proposition
- Demand generation and lead management
- Sales process, pipeline, and execution
- GTM systems and data quality
- Sales and marketing alignment
Post-sale client lifecycle
- Onboarding
- Adoption
- Renewals and expansion
- Health scoring
- Advocacy
Organization
- Org structure and roles
- Operating cadence and accountability
- Where AI and automation fit
B2B recurring-revenue companies where the client relationship drives performance
Typically SaaS and subscription businesses between roughly $5M and $30M ARR, PE-backed, VC-backed, or founder-led.
- Churn is a surprise. Renewal status is a question, not a forecast.
- Costs are outrunning revenue. Teams are growing faster than the business they support.
- The CEO needs an operating partner. A visionary leader running EOS without a strong Integrator.
- Acquisitions are outpacing integration. Inconsistent processes and no unified reporting.
- The leadership team is stretched between running today's business and executing the next 90 days.
- A permanent COO hire is on the horizon and you want interim or fractional leadership first.
Let's see whether an assessment makes sense for you.
A short conversation is enough to know whether there's a fit and what an assessment would focus on.